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Easy Luggage is the First automated luggage storage in the city of Salerno (Italy). I was asked to design the brand identity of the company from scratch, as well as its new website and the interiors of both stores. This meant a sizeable design challenge.
I designed a solid branding able to inspire trust and catch the attention of tourists with its playful simplicity. I opted for a very bright and recognisable color palette, while the logo is a smiling suitcase welcoming people to the store.
The new responsive website was designed from a user-centered approach, including all the essential informations like location and operating instructions for the lockers in one page. The use of illustrations and infographics makes the navigation very easy and pleasant.
The design guidelines were also applied to the interior design of the stores, advertising material and social media, giving an overall consistency to the identity of the brand.