Art direction and design for the album “W is for Women” by electronic producer and DJ Populous.

The album is an ode to femininity and freedom of expression, each of its 10 tracks was made in collaboration with some of the biggest names in Italian and South American electronic music – all of whom identify as women.


For the cover artwork – a visual manifesto of the album – we imagined an utopian party populated among others by powerful ladies of the music such as Grace Jones, Amanda Lear, Aaliyah, Missy Elliott, Loredana Bertè€, Peaches, Beth Ditto, Divine and Ru Paul. An eclectic crossover party, improbable yet coherent, where all music genders are mixed together and freedom is the only rule.




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