Art Direction, Motion Design

ALT Festival

New waves, new sounds

2025
Promotional video

The project

 

Credits

  • Creative Direction Nicola Napoli
  • Motion design Nicola Napoli

Promotional video for ALT music festival, focused on emerging bands and alternative sounds. Building on the festival’s existing visual identity, defined by bold geometric shapes and vibrant colors, the video draws conceptual inspiration from traditional ceramic tiles (azulejos).

Like a mosaic in which each tile is unique and distinctive, the music becomes an expression of fusion, exploration, movement, and inclusion. Each element stands on its own while simultaneously contributing to a larger, unified whole.