Art Direction, Illustration

Buttons Berlin

Promotional video campaign

Artwork, design and creative direction for the promotional videos of Berlin’s party “Buttons”.

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The party

Buttons, a Berlin-based queer collective, has become a recognized presence in the diverse nightlife scene of the city. Their themed parties stretch between one and two days, and they feature a roster of DJs adeptly spinning house, techno and everything in between. I collaborated regularly with the party over the years, creating its promotional campaigns in several occasions.

The concept

The collective is widely acknowledged for hosting inclusive and diverse events, where freedom of expression and a touch of irony are the key-words. I teamed up with motion designers Roy Sturdy and Alvaro Caminero to create short animated movies; the idea was to blend recognizable visuals elements of classic Disney movies such as “Dumbo”, “Fantasia” and “The Jungle Book” with the irreverent and provoking atmosphere of the party. Each promotional video was designed in alignment with the upcoming party theme.