Myhotelo, a dedicated hotel booking company, needed a new branding and a complete re-design of their outdated website to establish a modern and intelligent hotel booking platform. A user-centric approach and a keen eye for design proved to be an ideal match when partnering with myhotelo. As is often the case, time was our primary challenge. To expedite the project, we initiated user research and brand design simultaneously. The approval process for wireframes and prototypes coincided with that of the logo and the establishment of the design system. After thorough research, we introduced a range of intelligent features and services to elevate the user experience.
Re-branding phase
Following a comprehensive workshop, we reached an agreement about on our brand promise: we wanted myhotelo to be simple and transparence, offering users genuine information and the most competitive prices and solutions tailored for their needs. Our aim was to help the company to establish a trustworthy and emotional connection with users, something similar to having an ideal travel companion.
Our logo embodied the seamless merging of the letter “m” and the classic ‘do not disturb’ sign, evoking the feeling of leaving stress behind the hotel room door and embracing the pure relaxation of a holiday getaway.
New features and usability implementation
In addition to enhancing the user experience of the current website, we focused on introducing innovative elements. These included the development of an upsell offer page and the creation of a brand-new flight search functionality.
Hotel cards
Search filter implementation
Rating overview
Upsell feature
Flight search
