Adobe x Pride
Credits
- Creative Direction Daniel Vargas Diaz
- Design Nicola Napoli
- AR Filter Nadine Kolodziey
- Production Camille Lafourcade
Adobe commissioned me and MR artist Nadine Kolodziey for a large-scale artwork featured on the company’s truck in the Pride parades of Hamburg and Cologne.
The artwork, delivered in multiple variations, includes the motto of each specific city parade. Collaborating with Nadine, we also created an engaging AR filter incorporating the elements of the main illustration. The project celebrates diversity and creativity, contributing to the vibrant atmosphere of the Pride events.
AR filter
Together with the main artwork we created an AR filter accessible through Adobe Deutschland’s Instagram account. The filter includes a dual-sided view for both front and rear cameras, mixing flat and 3D elements derived from the original illustrations. By scanning the QR code displayed on the Pride truck users can unlock the filter experience directly on their phone.
