GRAU has been aiming to reach the highest quality in the lighting industry for over 30 years. Thanks to the LED technology and its technical
developments the company had the opportunity to create a new and innovative collection for residential, office and architectural lighting.
The task for this project involved the redesign of the company’s existing website, with the aim of aligning it with its principles of elegance, minimalism, and uncompromising quality.
New website design
For the website’s updated appearance, we chose a sleek and intuitively designed layout. Each element of the interface was carefully crafted to maintain a sense of minimalism and essential functionality, while also staying true to the underlying philosophy of GRAU’s lighting products.
Creative direction and photo treatment
The image treatment employed on the new website was crafted to convey a ‘calm’ and understated design, harmoniously aligning with the company’s approach and with the updated visual guidelines.