Art Direction, Illustration

Absolut Vodka x Art Bar

Creative Direction, Illustration Nicola Napoli
Production iHeartBerlin

I collaborated with Absolut Vodka curating the creative direction and execution of the ‘Absolut Art Bar’ party in Berlin. For this project I developed the main concept of the event and designed all the final deliveries for the space installation.

The concept: Absolut Art Bar

Through the Art Bar concept the vodka brand offers artists and designers a creative platform. This site-specific installation, titled “Berlinferno”, focuses with irony on the worries and fears that Berliners have been in the past years about the changes of their city: hipsters, party monsters, tourists and bio-mums are here depicted as vampires, aliens and mythological creatures ready to invade the gentrified German capital.

The installation

The main artwork was printed on a large-scale canvas of 3.50×9.00 meters and displayed in the background of the event space, an old industrial building located in the heart of Berlin-Kreuzberg. Both the bar and the DJ booth were also integrated in the installation .

The event

Neon lights, wall projections, photo booths and even a customised cocktail contributed to create the perfect mood for the event. The whole operation was definitely successful: “Berlinferno” welcomed about 550 guests in one night!