The concept: Absolut Art Bar
Through the Art Bar concept the vodka brand offers artists and designers a creative platform. This site-specific installation, titled “Berlinferno”, focuses with irony on the worries and fears that Berliners have been in the past years about the changes of their city: hipsters, party monsters, tourists and bio-mums are here depicted as vampires, aliens and mythological creatures ready to invade the gentrified German capital.
The installation
The main artwork was printed on a large-scale canvas of 3.50×9.00 meters and displayed in the background of the event space, an old industrial building located in the heart of Berlin-Kreuzberg. Both the bar and the DJ booth were also integrated in the installation .
The event
Neon lights, wall projections, photo booths and even a customised cocktail contributed to create the perfect mood for the event. The whole operation was definitely successful: “Berlinferno” welcomed about 550 guests in one night!
