The project
I created the motion assets for QN-TV, the new web tv launched by Italian newspaper Quotidiano Nazionale. The videos include, among other assets, a logo animation, advertisement bouncers and the opening titles for each section.
My creative proposal started from the combination of two needs: that of impactful and direct communication, well-suited to the rhythms of television, and that of having a fresh and light approach while remaining accessible to all age groups and user targets.
The core idea starts from the pure form of the circle, which, beyond being the QN logo, encompasses several meanings that are conceptually relevant to the project.
The power of the circle
My creative proposal started from the combination of two needs: that of impactful and direct communication, well-suited to the rhythms of television, and that of having a fresh and light approach while remaining accessible to all age groups and user targets.
The core idea starts from the pure form of the circle, which, beyond being the QN logo, encompasses several meanings that are conceptually relevant to the web TV: the act of bringing something into focus, the idea of connection, and symbolic idea of the planet Earth.