The new branding
To facilitate a seamless transition from the previous branding to the new one, the client and I made the decision to retain certain elements from the existing design, such as the two primary colors and the original typography. We enhanced the colour palette by introducing gradients and incorporating new shades of purple and grey. Additionally, we introduced a variety of illustrations to the new website to create a more inviting and approachable user experience.
The new marketing website
Users are guided through the new responsive website to discover the product with clearness and simplicity. Many illustrations were used over the website sections to balance the strictly technical language used to describe the product features.
In addition to my involvement in developing the new branding and creating the updated marketing website, I made significant contributions to improving the company’s product by incorporating new features. These enhancements included the creation of a new campaign, a new customer response section, and the analysis of key metrics based on the use of filters.